Brand Finance report of 2017 has listed Tata Group as the most valuable brand in India with India at an estimated brand value of $13.1 billion. Brand Finance is a global brand valuation and strategy consultancy firm and it released its Brand Finance India 100 2017 report on 17 May 2017.
The Tata group topped the list of India’s 100 most valuable brands once again even after its value declined by 4 per cent to $ 13.1 billion in 2017 from $ 13.7 billion in 2016. It says, the decline of the brand value by 4 per cent is lesser than the decline of 11 per cent which was seen between 2015 and 2016.
Tata Group that was ranked at the top position in the list is followed by Telecom operator Airtel (2nd) with an estimated valuation of $7.7 billion, Life Insurance Corporation of India (LIC) (3rd) with $6.8 billion, IT firm Infosys (4th) with value of $6.2 billion and State Bank of India (SBI) (5th) value of $5.5 billion respectively. In 2017, the total brand value of India’s top 100 brands increased by 15 per cent, while the global average is 11 per cent.
According to Brand Finance, 68 of India’s 100 most valuable brands have grown in value in 2017. Air carrier Indigo Airlines, which gained the most, has jumped from No. 95 in 2016 to No. 62 in 2017 in the Brand Finance list. It happened after the airline added 35 new routes and increased frequency on existing routes. The report says that Kolkata-based cigarette-to-noodles maker ITC that was is India’s only AAA rated brand with a Brand Strength Index score of 86. The report has ranked ITC as the most powerful brand in India.