Prime Minister Narendra Modi launched the river conservation project ‘Narmada Seva Mission’ on 15 May 2017 in Madhya Pradesh. The project is a road-map for steps to be taken for the conservation of the Narmada River in the state. Speaking on the same before the launch, Modi said that the mission will surely have a major impact on the state’s ecology. The event was organised at Amarkantak, in Anooppur district, the place from where the river originates. The Prime Minister released a road map for the conservation of Narmada, to ensure it is pollution free.
The roadmap is a result of wide range of consultations with various stakeholders including river conservation experts, environmentalists and others directly associated with the river. The programme marks the conclusion of ‘Namami Devi Narmade Sewa Yatra’, which was launched on 11 December 2016 by Madhya Pradesh Chief Minister Shivraj Singh Chouhan at Amarkantak. The five-month Narmada river conservation project awareness campaign was concluded after covering a distance of 3,344 km and passing through over 1,100 villages and towns. It was hailed as an excellent mass movement by the Prime Minister who also said that it conveyed a larger message of saving the environment.
Several eminent personalities including BJP President Amit Shah, Tibetan spiritual leader Dalai Lama and Union Ministers Rajnath Singh, Uma Bharti, Anil Madhav Dave and Uttar Pradesh Chief Minister Yogi Adityanath took part in the yatra at its different stages. Besides launching the Narmada Seva Mission, Prime Minister Narendra Modi also took part in Narmada Pujan. Elaborate security arrangements had been made for the same. The Narmada, also known as Rewa, is one of only three major rivers in the country that flows from east to west. The other two are Tapti and Mahi.