Amitabh Bachchan launches world’s first app for breast health

Mr. Amitabh Bachchan, the ‘Shehenshah’ of Bollywood launched the World’s FIRST mobile App on ABC of Breast Health at an event organised by Ushalakshmi Breast Cancer Foundation @ JW Marriott Hotel in Juhu. Both iOs & Android versions of the App which are available in Apple & Google Play Store for FREE download, aims to empower the nation about every aspect of Breast cancer & Benign non cancer Breast health issues in 12 Languages (English, Hindi, Marathi, Gujarati, Punjabi, Bengali, Telugu, Tamil, Kannada, Malayalam, Oriya & Assamese).

During his Chief Guest’s address, Mr. Bachchan said, “I deem it a great honour to have been invited to launch the World’s First Mobile App on ‘ABC of Breast Health’ in English and 11 other commonly spoken Indian languages that has been conceived, designed and created by Dr. Raghu Ram on behalf of Ushalakshmi Breast Cancer Foundation. I am impressed with Dr. Raghu Ram not only for all his achievements in the Medical Sphere, but also his pioneering efforts to empower people across the Country about importance of early detection of breast cancer through a number of innovative initiatives over the past decade.

The opportunity to raise quality of life & Healthcare through digitalisation is on the cusp of a third wave of IT adoption. It seems that ‘now’ is the time for us to go all in, on Digital strategies. Understanding what patients want from Digital Healthcare & best way to give it to them is vital and can help pave the way. I am very happy to be part of this initiative that aims to empower the Nation about various aspects of Breast Health making people better prepared to make informed decisions.”

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