OPPO wins Indian cricket team sponsorship rights for five years

The Board of Control for Cricket in India (BCCI) has announced that mobile manufacturing company Oppo Mobiles India Private Limited will be the new team sponsor of the Indian cricket team from April 1, 2017 for a period of five years.

The team sponsorship rights include the the title of official team sponsor and the right to display a commercial logo in the kits of the India men’s, women’s, A and Under-19 teams. The current base price for bilateral matches involving India has been set at Rs 4.1 crore (approx.) and for Asian Cricket Council (ACC) and International Cricket Council (ICC) matches, it is Rs 1.56 crore (approx) – almost a four-fold increase from its earlier rate.

The existing rights holders Star India had last month ended its four-year association with the BCCI when it announced that it was not going to bid for the apparel sponsorship again, with CEO Uday Shankar telling that a lack of clarity and focus regarding the board’s administration in the aftermath of January’s Supreme Court directives led to the decision.

Six companies, Star India included, had picked up the tender document, but only two appeared at the bidding table – Oppo and VIVO, both of which are Chinese companies. When Star India had bought the rights, the going rate was 1.5 for bilateral matches and 60 lakh for ACC/ICC matches. In the end, Star India had paid 1.9 crore for bilateral and 61 lakhs for ACC/ICC matches.

Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons