Paytm E-Commerce, the online marketplace arm of One97 Communications Pvt. Ltd, launched Paytm Mall, a mobile app and online shopping portal. Paytm Mall is the new avatar of Paytm’s three year-old e-commerce business. According to a Paytm statement, The online shopping portal will allow customers to shop from 68 million products across categories such as fashion, electronics, consumer durables and home furnishings, from about 140,000 sellers.
It will manage its deliveries through 17 fulfilment centres of third-party warehouse providers and those owned by sellers and will leverage the network of its 40 courier partners. The online shopping portal also marks the formal entry of Alibaba into the e-commerce sector in the country.
Paytm Mall will focus on structured categories and brand authorised stores. It will also be focusing on electronics, top fashion brands and FMCG categories, while another section under the online shopping portal called Paytm Bazaar will focus on fashion, home furnishing and goods from small sellers.