The Assam government has appointed top Bollywood actor Priyanka Chopra as the state’s tourism brand ambassador for two years, state finance and tourism minister Himanta Biswa Sarma said here on Monday ( December 19). Making the announcement, Sarma said while Chopra would visit Guwahati and attend a tour operators meet on December 24, she would engage in shoots for TV commercials and still photos for a “massive” tourism campaign for Assam for the next two years. “She is coming to Guwahati on December 24 when we will formally appoint her as our brand ambassador,” the minister said.
“Priyanka Chopra is beyond doubt one of the top most popular faces in India as well as abroad. She will be in contract with us as brand ambassador for two years, during which she will promote Assam tourism. She will also visit Assam several times in the next few months to take part in shoots for TV commercials and still photographs in different locations of the state,” minister Sarma said.
Sarma also said that Assam would go global in its campaign to attract tourists to the state. “We are this time not restricting our tourism campaign only within the country. Instead, we are going for a massive global campaign, particularly targeting tourists in the US, England, Japan and other such countries that have some connect with Assam,” the minister said.