Team India’s limited-overs cricket skipper Mahendra Singh Dhoni remains the most valued Indian athlete in 2016, despite a drop in his brand value when compared with last year, shows the Forbes Fab 40 list released recently.
The annual Forbes Fab 40 list, which estimates the brand value of top sports labels, athletes, teams and events, reveals that Dhoni brand value reduced from $21 million in 2015 to $11 million this year, and his rank slipped from fifth to 10th during the same period. However, he remains the only Indian among the top 10 athletes globally.
Swiss tennis legend Roger Federer toppled golf greatTiger Woods as the most valued athlete globally. With brand value of $36 million, Federer gained two notches from third last year, while Woods dropped four spots to fifth on the latest edition of the list. Among other top athletes on the list is Argentine football star Lionel Messi, ranked eighth. He was not among the top 10 last year.
In the sports business category, Nike, ESPN and Adidas continued to hold the top three spots, even as the individual brand values of Nike and Adidas — $27 billion and $7 billion, respectively — improved from last year, and ESPN’s declined marginally, from $17 billion to $16.5 billion.
There was little change seen in the sports event category. While the American Super Bowl football tournament topped with a value of $630 million, Summer Olympic, Winter Olympic and FIFA World Cup were the next three on the list, with brand values of $366 million, $285 million and $229 million, respectively. Among sports teams, American baseball team New York Yankees was the most valued, at $660 million.
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