Rashtriya Ispat Nigam Limited, the corporate entity of Vizag Steel has roped in badminton champion and Rio silver medallist PV Sindhu as its brand ambassador.
R Ramakrishnan, Director and Co-founder Baseline Ventures, said the deal will see Vizag Steel become the major partner of the athlete. The company will have its brand logo on Sindhu’s playing jersey in international and domestic tournaments under the aegis of Badminton World Federation and Badminton Association of India.
Sindhu, currently amongst the top 10 ranked players in the world, became the first Indian female athlete to win an Olympic silver medal at Rio. She is also the first athlete to win back-to-back medals at the World Badminton Championships.