Yesudas to be brand ambassador of ‘Haritha Keralam’ project

CPI(M)-led LDF government has roped in eminent Carnatic vocalist and playback singer K J Yesudas as the brand ambassador of its ambitious ‘Haritha Keralam’ (Green Kerala) project, a massive initiative envisaged for a garbage-free and clean state. Chief Minister Pinarayi Vijayan on Monday informed the state Assembly that the veteran singer had given his consent to be associated with the project.

Quoting recent findings of the state Pollution Control Board, he said the presence of coliform bacteria had increased manifold in Bharathapuzha and sewage and waste dumped by hotels located on its banks was the cause for its present pathetic state. One of the most ambitious initiatives of the LDF government, Haritha Keralam project focuses on a number of issues, including garbage disposal at its source and renovation and cleaning of public water sources.

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